Creating an online course can be an exciting and rewarding experience, but before you start creating content, it’s important to make sure you’re creating a course that your ideal client or ideal learner actually wants and needs. One of the best ways to do this is by getting feedback from your target audience.
By asking people who fit your target market for their thoughts and opinions on your course idea, content, and overall strategy, you can learn what they’re looking for in a course and how you can best serve them. You can learn what topics they’re interested in, what their pain points are, and what kind of learning experience they prefer. This can help you create content that resonates with them and keeps them engaged throughout the course.
Getting feedback also helps you avoid wasting time and money on a course that doesn’t resonate with your audience. Imagine spending months creating a course that you’re passionate about, only to find out that no one wants to take it. I’ve done this, and it wasn’t fun. At all. To avoid wasting resources and potentially ending up with a course that doesn’t get a lot of students, it’s crucial to get feedback early on.
According to a survey conducted by Training Magazine, 74% of respondents said that personalized, relevant content was a key factor in their decision to purchase an online course. By getting feedback from your ideal client or ideal learner, you can make sure your course content meets the needs of your ideal client and presents itself as the clear solution for their problem. Your ideal client can also help you with questions like:
- How many weeks should my coaching program be?
- Do I need to include transcripts?
- Is the pathway from start to finish clear and consumable?
- What should the price be?
- Do they want me to teach it live? Or would they rather have it on-demand?
Finally, getting feedback helps you with marketing and positioning. By understanding your audience’s needs and pain points, you can better position your course and craft marketing messages that speak directly to them. This can help you attract the right people to your course and increase your chances of success.
In conclusion, getting feedback from your ideal client or ideal learner is a crucial step in creating a successful online course. By taking the time to understand your audience’s needs and preferences, you can create content that presents as the clear and obvious solution to the problem that they have and yourself as the only expert to deliver that solution. So, before you start creating content, make sure to get feedback and ensure that you’re on the right track to creating a course that people actually want to take.
If you’re thinking to yourself, “that’s great, Tracey, but HOW do I get that feedback”, hop on over to my FB group Becoming a Course Creator and check out the video there where I talk about my newly updated program, The Focus Group Formula. I will pin it to the top for you so it’s easy to find. While you are there you can post any questions about the program and I will answer them all.
