"Didn't you say you were going to create a course this year?"
That's such a great question! I knew you were a smartie!
While there are multiple ways to work with me and get your course from Concept to Completion™, my favorite way to work with course creators is to get dirty with them. So I developed my Program Bootcamp.
This bootcamp is what happens when a group coaching program takes steroids. Inside,you get unprecedented access to me, my expertise, content review, tech support, and just about everyting I have created to date. And here's just the tip of the iceberg of what we will conquer together:
The end result being that your course gets DONE - so you can start making money with it and delivering transformations for the people you serve. That's what you want, right?
Now obviously, I can't stand over your shoulder and make you do it. My job is to make sure you make progress, that you're creating great content that facilitates learning, and that you're happy with what you create (#NoMoreOverwhelm). I will be there to encourage you, to hold you accountable, and to inspire you to complete the steps necessary to get the work done, so we can celebrate the rewards together!
Another great question Smartie Pants!
My name is Tracey Lewis Stoeckel, M.Ed. Those letters behind my name say that I have earned my Master's degree in education. with an emphasis on curriculum and instruction. But more than that, I have nearly ten years of experience creating online courses and classroom materials, for both higher education and corporate training.
As a college instructor, I was tasked with the job of taking an in-class program and moving it almost completely online. A task that is almost identical to what you are going to be doing as an entrepreneur; taking what you do in person, and structuring a digital course designed to deliver a transformation. The program I created earned a commendation from the accrediting body and I have been passionately creating online learning ever since.
Beyond the education part though, I have a fire for entrepreneurship and have owned multiple businesses over the past 31 years. (Please don't do that math--I am basically a dinosaur.) I know business - I actually have half of an MBA, if that's a thing- and I love working with high acheiving, high integrity business owners to create digital education products that help to elevate their businesses and turn their learners into raving fans.
In my free time, I love playing volleyball, gardening, and loving on my three rescue dogs. I also have two pretty incredible adult children and proudly have proudly raised them on my own for the past 12 years (shout out to single mommas). I love cheese, fruity drinks, sarcasm, and my hometown baseball team.
And that's who I am. I can't wait to learn more about you!
You probably already know why you want to have an online course. But in case you don't, here's why:
This program is designed to be intensive. And by that, I mean we are looking for BIG RESULTS in a short period of time. You need to get this thing done -- off your to-do list for good, right? Well, I am the girl who can get you there. But you have to be willing to commit to the process, and you have to be determined to show up for yourself.
The first step to starting anything is to figure out where you're starting from. In course creation it is equally as important to know where your ideal client is starting, as well. In this first chunk we will talk about getting clear on your ideal client and the problem you solve, validating that idea, why you are the right person to teach them, and how you are going to get them to the transformation they seek. We will talk about your initial ideas on marketing your course/program. We will also talk about your competition, your obstacles, platforms, tools, budgeting (both time and dollars) to get your course done, and your branding and assets for your program.
The next step in the framework is to evaluate and strategize. What do you need to include in your program to get results. How will you eliminate the fluff and deliver an outcome while keeping them engaged? Can you deliver the outcome on your own or is there something you need outside help to do? At this point we will start to plan how we will market your program, what platform to choose, etc.
This is where your course or program starts to take shape. I will teach you how to outline your program in a way that is simple and insures that nothing falls through the cracks. We will discuss engagement and what supplemental materials you can and should offer to reinforce what you are teaching. We will talk about the social aspects of your program (if any) and how to make that work without spending your entire existence in a FB group.
This chunk is where the rubber meets the road and we start putting everything we have talked about together. This is the rewarding part where you start to see your dreams take shape. During our time together we will talk about how to create good audio, video, graphics, transcripts, PDF worksheets, and much much more. I will also be available to you to review your content and give feedback, answer questions, and provide direction. Scared to record yourself? We'll work through that. Not sure if you are a good enough writer/designer? We can overcome those fears. This is course creation.
This is the stage of the game where we revisit our initial marketing plan and turn up the heat. This is preparing for launch or measuring the results of a beta launch. This is the time too when we will be talking about whether or not your finished product delivers what you promise and what to do about that. We'll talk about refund policies and guarantees here too.
We will also discuss how to integrate your course into your business, create an offer around it, and how you can use your course to grow other areas of your business as well. Finally, we will talk about tweaking and refining what you have created as needed and over time.
Each week there will be a living training that will be recorded and posted to the platform. Then there will be another live component later in the week with varied timing. All group coaching or hot seat calls will be broken down into small groups so that even the most introverted member gets the time they need and deserve.
Everyone who completes the bootcamp will be given 6 months of access to the Course Creator College where they will have continued access to me, my training library, and a collaborative community of course creators.
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